Marti Hastings A-level media NEA year 2

 VOGUE The Vogue website’s minimalist black and white   colour  scheme  signals that they  don’t  take themselves too seriou sly as a magazine website and have a non-biased way of viewing stories and culture, allowing audiences to put their trust in them as a reliable brand for  Fashion news and spectacle. It also  includes a variety of options on the menu bar to communicate its ability to cover a variety of content, which  draws  in  audiences of all kinds of  Nationalities and political stances. This feature also creates an active audience through  it’s  large array of topics included on the menu  bar, reflecting  the  growing demands of people around the globe for new and original content.   The Website also excludes a main hero image,  Conveying  that all stories and individuals are just as important as each other, and nothing needs to be  prioritized. This theme of Authenticity ...

 Statement of intent: To  establish  a consistent brand identity of Authenticity and realism across my print products and my website pages, I aim to appeal to  16  to  25 year olds with a taste for simplicity and a minimalist wardrobe as a way of appreciating the beauty of just existing inside your own skin. To  accomplish  this,  I’ll  shoot my photos outside, instead of a traditional studio to make the images feel naturally integrated into my print products, and the website and not randomly inserted in and overly edited like many high-end magazines.  I’ll  also  maintain  a level of consistency with the colour schemes of my front covers and their accompanying content pages, but  I’ll  have different ones for each issue. That way,  My  issues  remain  distinctly different and rely on the seasons, such as my winter themed first issue, which will have a blue and white colour scheme to conn...