Website analyses

 VOGUE

The Vogue website’s minimalist black and white colour scheme signals that they don’t take themselves too seriously as a magazine website and have a non-biased way of viewing stories and culture, allowing audiences to put their trust in them as a reliable brand for Fashion news and spectacle. It also includes a variety of options on the menu bar to communicate its ability to cover a variety of content, which draws in audiences of all kinds of Nationalities and political stances. This feature also creates an active audience through it’s large array of topics included on the menu bar, reflecting the growing demands of people around the globe for new and original content. The Website also excludes a main hero image, Conveying that all stories and individuals are just as important as each other, and nothing needs to be prioritized. This theme of Authenticity included in both the Vogue website and magazine covers shows its intent of appealing to audiences who don’t take themselves too seriously and understand the beauty of living a simple life. Although, the social media figures do indicate its main primary target audience in terms of demographics is younger people in their 20s who regularly use apps like Instagram for lifestyle and fashion advice. This is proven by its 51 million followers on Instagram and 11 million followers on Facebook, which is a massive contrast due to Facebook being more targeted at older people.   

 

Marie Claire 

The Marie Claire home page includes both a main bar and a sub bar at the top to show a little more variety than a traditional style magazine website would. To illustrate the sub bars for secondary content, the titles are underlined, suggesting that these are consistently updated and may change over time, depending on what’s important to the fashion industry at the time. The social media links at the top allow audiences to interact with their brand if clicked on and provide content, and information about its principles and latest stories, allowing them to expand their fanbase and followers online. As you scroll down, titles like Fashion and Beauty are followed by accompanying articles specific to each area, clearly organizing it by each category, so readers don’t get confused and can always remember where their favorite content is.  The interactive reels at the bottom position this paper as very active and on top of what intercatove features would appeal to younger generations, fermenting its status as one of the most active style magazines on the internet. Marie Claire has garnered over 3.6 million followers on Facebook and 2.4 million followers on instagram, revealing its Niche appeal to Young Women all over the globe. 

 

ELLE 

The main menu bar for ELLE’s homepage doesn’t include many topics, but includes a three-line bar on the left to give audiences more space to find and enjoy content that is more appealing to them. This gives the menu bar a more clean look and lots of white space at the top to take in the simplistic nature of the website in. This is assisted by the clean titles such as “Rope sandals are spring most versatile trend”, which signposts the content of the article, but also provides a little description of what the article is about. At the very top of the page, there is a subscribe button, no matter how much you scroll. That way, people are always reminded of the extra features and stories that could be afforded o them if they clicked on the link. Although, this does play a trick on the viewers mind by always seeing it, drawing in the reader in, so that they pay the funds for the subscription and the paper receives them to further support their website and the running of their paper. ELLE has garnered over 5.4 million followers on Facebook, revealing it’s Niche to Educated adult females, who are deeply interested in lifestyle and Beauty topics.